Established in 1999 in New York by Maureen Kelly, Tarte is a leading makeup and skincare brand in pursuing healthy, eco-chic beauty and offering cruelty-free cosmetics infused with skinvigorating ingredients like superfruit and plant extracts, vitamins, minerals, essential oils and other naturally-derived ingredients with powerful formulas. Tarte cares about the environment, so they continue to support cooperatives in the rainforest and develop sustainable components that can often be re-used to help reduce environmental waste.